Working with Eyeball West, I directed this network relaunch featuring a new look, new programming and a new chief creative officer, Jennifer Lopez. I designed a new logo and on-air graphics package, complemented by strategy that extended to both digital and traditional advertising and marketing. The comprehensive deliverables also included ID's, interstitials, sizzle reels, print and out of home, audio identity and mnemonic, and a vibrant new look to integrate their website, mobile app and all social platforms.
Created at: Eyeball West
Executive Creative Director: Limore Sure
Creative Director: Mara Smalley
Design: Mara Smalley, Kris Szumowski, Justin Mays
Animation: Justin Mays, Andrew Borin
Producer: Brittany Geber